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HTC U Play



The HTC U Play has been discontinued.

For an alternative, please try the HTC U11 Life

HTC U Play SIM Free Clove

HTC U Play (SIM Free / UK)

The HTC U Play is a great looking phone, with its new sophisticated liquid surface, reflecting light for a unique effect.

HTC Sense Companion is the personal assistant you have always wanted. Constantly learning from you, and giving helpful advice, never leave home without a coat when it is due to rain, and easily find your favourite restaurants.

SIM Free / Unlocked UK stock

Clove Technology provides official UK stock of the HTC U Play. You can buy from us, SIM Free and Unlocked, with guaranteed compatibility on all UK and European networks.

For LTE connectivity outside of Europe, please check the specifications and your local operator for compatibility.

Reasons to buy the HTC U Play

  • Android – Access to the latest software and features from Google
  • Design – New beautifully contoured liquid surface – designed to reflect you.
  • Companion – HTC Sense Companion - your own personal assistant
  • Processor - MediaTek Helio P10, Octa-core, 64-bitprocessor for efficient and responsive experience
  • Audio - HTC USonic – adapts sound to your individual requirements
  • Display - 5.2” next generation Super LCD screen for amazing media viewing
  • Battery – A 2,500 mAh battery combines with Quick Charge 2.0 giving you a long battery life and short re-charge times
  • Storage - 32GB or 64GB internal flash memory
  • Expandable - microSDXC support for adding extra storage for photos, videos, music, apps and more
  • Main Camera – 16MP, f/2.0 aperture with BSI sensor, OIS and PDAF
  • Front Camera - 16MP selfie camera with face detection and selfie panorama mode

Colour and memory variants

The HTC U Play is available with 32GB of internal flash storage and 3GB of RAM both in Blue and Black colour options.


The HTC U Play evolves the look and design of HTC phones, with its extraordinary liquid surface design.

It has the features you need to enjoy using it throughout the day, every day. With high-quality front and rear cameras, a great display and all new HTC Sense Companion.


The HTC U Play introduces a new symmetrical construction and beautiful liquid surface. This look is created by using a process of bonding colours to glass in multiple layers. The result from this entirely new process is that light is reflected in new and unique ways, thereby adding depth and brilliance to the colour and look of the design.

To ensure the effect is visible from every angle this glass is moulded around the sides and edges, using extreme pressure to fold and bend the surface to create the perfect look.


HTC has introduced HTC Sense Companion. As their new personal assistant, this learns from you every day, improving your experience each and every time you interact with it. So the more you use it, the better the phone will match your usage.

Being your own personal assistant, it can help with the little problems which affect all of us, such as knowing if you should take a coat with you, or ensuring you have enough power for a full day of meetings.

The built-in voice recognition is able to instantly respond to your requests. So just say you want to unlock your phone or to reject calls, the HTC U Play will react accordingly, and can also help with sending messages, dismissing alarms, and hands-free navigation.

You still have the extra features which we have all find incredibly useful. With motion launch, reduce ringtone volume on pick up, flip to mute ringtone, and pocket mode – louder ringtones all being available.


HTC is known for being a manufacturer which is constantly evolving sound in smartphones. Their extensive audio knowledge has resulted in HTC USonic.

Everyone hears a sound slightly differently, as their inner ear is unique. USonic analyses your inner ear with a sonic pulse, which it then uses to adapt the sound to your own individual requirements.

Hear every bit of sound clearly, and listen to some you may not have heard before.


Another area in which HTC has always taken the lead is the development of their camera technology. We all like to be able to capture amazing photos and you can with the HTC U Play.

The 16MP rear camera has a f/2.0 aperture and 28 mm focal length (75.5° wide angles).

It has all the features you need for professional-looking shots. Optical Image Stabilisation (OIS) for less blur in your photos. Phase Detection Auto Focus (PDAF) dramatically speeds up the focusing times, so you never miss a moment. While the Plus Auto HDR makes it easy to take photos in challenging light conditions.

A Professional mode has been included with the camera application. Using this you can exert manual control over almost every camera setting including white balance and exposure times. You can also choose to shoot in RAW capture mode!

The front camera is also 16MP, but with an Ultra Pixel mode. This means with this camera you can choose between the unparalleled 4 x light sensitivity which UltraPixel offers, or to use the high-resolution detail you can obtain with 16MP.

You can also use the variety of extra features to take the ultimate selfie. These include a Panorama mode, timer and multiple ways to automatically take the photo. There is even a Live Makeup mode, so you can touch up your photos.

Battery & Charging

Battery life is becoming ever more important with modern smartphones as they are now completely part of our lives. Streaming services and downloads use more power than ever before.

The HTC U Play has a 2,500 mAh battery, which should be plenty to keep most users going for a day or longer. With the new USB Type-C connector and Qualcomm quick charge technology, you will also be able to benefit from high-speed recharging.


SIM Free & UnlockedYes
Operating SystemAndroid
  • Version
  • Custom SkinHTC Sense
  • Speed
  • Dual Core
  • Quad Core
  • Make/ModelMediaTek Helio P10, Octa-core, 64-bit
  • OtherMali-T860MP2
Expansion SlotYes
  • TypeMicroSD
  • Capacity (Up to)Up to 2TB
RAM3 / 4 GB
Internal StorageYes
  • Capacity32 / 64 GB
  • TouchscreenYes
  • Size5.2
  • TypeFull HD Super LCD
  • Resolution 1080 x 1920 pixels (428 ppi)
  • OtherCorning Gorilla Glass
  • Frequencies850/900/1800/1900 MHz
  • Speed
  • Frequencies850/900/1900/2100 MHz
  • Speed
  • FrequenciesTBC
  • Speed
  • Version4.2
  • Functions
  • Version802.11 a/b/g/n/ac (2.4 / 5 GHz)
  • Version
  • DataUSB 2.0 Type-C
  • PowerUSB Type-C
  • Audio
  • Video Out
Device Controls
  • Keyboard
  • Optical Trackpad
  • Hardware ButtonsCapacitive keys
  • Other
  • Antenna TypeInternal Glonass
  • A-GPSYes
  • Built-in SoftwareGoogle Maps
  • Megapixels16MP
  • FlashAuto focus and dual tone LED flash
  • Camera Lensf/2.0 aperture and 28 mm focal length (74.5° wide angle) with 1 µm pixels
  • OtherBSI sensor, Phase Detection Autofocus (PDAF), Auto-HDR
Front Facing CameraYes
  • Type16MP, with UltraPixel mode with 1 µm pixels, BSI sensor and f/2.0 aperture and 26.5 mm focal length (77.9° wide angle)
  • AccelerometerYes
  • Proximity SensorYes
  • Digital CompassYes
  • GyroscopeYes
  • Light SensorYes
  • Formats.3gp, .mp4, .m4a, .aac, .ts, .flac, .mp3, .mid, .ogg, .mkv, .wav
  • Recording3gp, .aac
  • Formats.3gp, .mp4, .ts, webm, .mkv
  • Recording.3gp, .mp4
Near Field CommunicationYes
FM Radio
  • Capacity2500 mAh
  • TypeLi-Ion
  • Removable
Call Time
  • GSM
  • 3G15.21 hours
Standby Time
  • GSM
  • 3G427.54 hours
Dimensions145.99 x 72.9 x 3.5 ~ 7.99 mm
Weight 145g
SoftwareHTC Usonic
Warranty24 months



Will my phone work

The following is a list of Frequently Asked Questions (FAQs) about this product. Hopefully you will find the answer to your question, if not, use the contact form below and we shall answer it for you.

Do you ship internationally?

Yes - If you are located outside of the UK you may want to take a look at our list of FAQs for international customers on the following link:

Is this phone SIM FREE and Unlocked?

Yes, this phone is unlocked and can be used with networks around the world.

Do check the specifications to ensure compatibility in your region with your network provider. No SIM card or contract applies to this phone.

Is this phone brand new?

Yes. Unless the description of the product suggests otherwise (I.e. EX-DEMO) then this product is brand new and has not been used before.

Is there any network/operator branding?

No - There is only the manufacturer’s branding.

Does the phone have a Micro SDHC/memory card slot?

Yes – this phone supports up to 2TB of external storage

What SIM card does this phone use?

This phone takes a NANO SIM card

Is this handset LTE compatible?

Yes – this phone is compatible. Please check with your local operator for LTE network provisions in your area

Does this phone have a removable battery?


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HTC U Play Accessories


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