Boost All

ASUS TUF GAMING A16 ADVANTAGE EDITION
MECHANIZED ENDURANCE. ALLIED ADVANTAGE.

PERFORMANCE
AAA ADVANTAGE
Jump right into the action with the TUF Gaming A16 Advantage™ Edition. Stream and multitask with ease thanks to the latest AMD Ryzen™ 9 7940HS CPU and up to 32GB of blisteringly fast 4800MHz DDR5 RAM on Windows 11. Leverage the full gaming performance of up to a AMD Radeon™ RX 7700S GPU with AMD Smart Access Graphics. When your game library gets full, an empty M.2 NVMe SSD slot makes upgrading storage capacity a breeze.

Higher power limits allow the CPU and GPU to boost higher for longer, squeezing the absolute most performance out of your machine and ensuring you have highest framerates possible.

MUX Switch
SmartAccess Graphics
AMD SmartAccess Graphics technology makes the most of every frame by automating switching between integrated and discrete graphics or gives you full manual control with a dedicated MUX switch.

SmartShift
SmartShift is a dynamic boosting algorithm trained by machine learning that allows the CPU and GPU to automatically allocate power on the fly.

Smart Access Memory™
Smart Access Memory™ gives the CPU access to the entirety of the GPU’s VRAM rather than small chunks, reducing latency and improving performance.

SmartShift RSR
The SmartShift RSR allows the dedicated GPU to render a frame at a lower resolution, then upscale the frame with the integrated graphics for improved frame rates.

MORE MULTITASKING
Up to 32GB of dual-channel DDR5-4800 memory makes everything from multitasking to multimedia rendering run fast and smooth. High-performance RAM lets you switch between gaming, streaming, and web browsing seamlessly. Keep focused and keep active with no slowdowns in sight.

EXPANDABLE STORAGE
Games and apps load fast on the nimble NVM Express® (NVMe®) SSD. Speedier load times for all your programs means you can spend less time waiting and more time gaming. Take your must-play titles on the go with up to 2TB of PCIe® Gen4 storage, or add a second drive via the open M.2 SSD slot and make terabytes of space for a complete collection.

Game. Stream. Create.
The TUF Gaming A16 is built from the ground up for gamers — and, of course, game developers. The A16 can run all of the latest game engines, enabling you to unlock your creativity and try your hand at making something new. Whether you’re a digital artist, streamer, video editor, or dabble with animation and game development, the A16 has all the horsepower you need to take your creations to the next level.

DISPLAY
Sink into the scene
Never lose track of the action thanks to an immersive 16-inch panel with narrow bezels and a huge 90% screen-to-body ratio. Even in frenetic titles, the QHD 240Hz and FHD 165Hz refresh rates will let you keep up with the pros. With AMD FreeSync™ Premium, the display’s refresh rate synchronizes with the GPU’s output to reduce lag, minimize stuttering, and eliminate visual tearing for ultra-smooth and lifelike gameplay. The QHD panel hits 100% of the DCI-P3 color space and the FHD display covers 100% of sRGB, reproducing colors exactly as the creator intended.

THERMAL
INCREASED CAPACITY
High core count CPUs and modern GPUs create more heat when at full load. The TUF Gaming A16 is equipped to handle its high-power hardware with up to six dedicated heatpipes. The 2023 TUF Gaming A16 keeps its cool in even the most demanding games.

ARC FLOW FANS™
Slim chassis leave little room for cooling, so we enhanced every aspect of the Arc Flow Fans™. Each one features 84 blades that vary in thickness from base to tip to maximize airflow, and the blades are capped by a special aerodynamic wave pattern that minimizes turbulence and noise. Steady, evenly regulated airflow ensures greater reliability over time. The fans are made of a special liquid-crystal polymer that’s strong enough to spin at high RPMs even at ultrathin sizes, enabling our highest blade density and improving airflow by up to 13%.

BLOW AWAY THE COMPETITION
Four dedicated exhaust vents and a high density heatsink allow the TUF A16 to keep total fan noise under 48dB when the system is in Turbo mode. The A16 stays cool and quiet during even the most intense gaming sessions

DESIGN
They will never see you coming
The TUF Gaming A16 has a new color for 2023, designed to keep you off your enemy’s radar. Inspired by the wastelands of battlefield, Sandstorm is the perfect paintjob for a military-grade laptop. The anodizing process that creates this light tan color provides a finish that’s not only decorative, but durable and corrosion resistant, just like every TUF Gaming machine should be.

These laptops must successfully survive a rigorous battery of MIL-STD-810H* tests. Dependable even in the harshest conditions, the TUF Gaming A16 is more than capable of withstanding the accidental bumps and knocks of everyday life.

BATTERY
TAKE CHARGE
A 90Wh battery paired with the power-efficient AMD Ryzen™ processor provide up to 13.6 hours of video playback, with fast charging technology returning the machine to 50% charge in just 30 minutes. The A16 also supports up to 100W charging via USB-C, giving you flexibility on when and where you charge the machine on the go.

*Battery life may vary based on system configuration.

CONNECTIVITY
SAFE PORT IN A STORM
No matter your setup, the TUF Gaming A16 will keep you connected. A dedicated HDMI 2.1b port is supplemented by dual USB Type-C with DisplayPort support as well as the power and versatility of USB 4.0. For extra peripherals, the A16 also features one USB Type-A port on the left and right side, giving you flexibility no matter which hand is dominant. Fast and reliable Wi-Fi 6 (802.11ax) ensures that you’ll be able to get online and enjoy lag-free gaming even on crowded networks, or you can wire up directly with gigabit Ethernet on-board.

*On selected model

AUDIO
Crystal clear comms
Two speakers powered by Dolby Atmos ensure a high-fidelity soundstage. Hi-Res Audio delivers music the way the artist intended over headphones. Two-way AI Noise Cancelation keeps incoming and outgoing communications clear of background noise, letting you focus on the action.

CONTROL
PRECISION STRIKES
The keyboard’s desktop-style layout features spaces between function keys for intuitive identification and hot keys to keep vital commands within easy reach. A travel distance of 1.7mm allows for effortless keystrokes with the potential to increase your input speed, and the white backlight makes every key stand out even in low light conditions.

SOFTWARE
THE ULTIMATE COMMAND CENTER
Armoury Crate software unifies system and lighting controls under a single, easy-to-use utility. Its extensive customization options let you personalize aesthetic effects, fine-tune game profiles, and adjust audio settings to fit your preferences. With Scenario Profiles, you can define and custom preferences that automatically adjust performance and other options when you launch your favorite apps and games. With Armoury Crate, you take complete control of your experience.

Exclusive
Unboxing Experience
The TUF Gaming A16 also has a unique AR experience bundled with the box. After scanning a QR code with your smartphone, the AR filter will activate to reveal a mini TUF mech, direct from the apocalyptic wastelands. The mech is user controllable, so go get in the pilot seat.

BUNDLES
BUNDLE UP
Synchronize your look with TUF Gaming accessories all built with durability in mind. The TUF Gaming backpack features a large internal compartment with dividers, so you can safely store and transport your laptop and all your peripherals to LAN parties and tournaments. The TUF Gaming M3 GEN ll mouse is the perfect companion for your laptop. Lightweight and optimized for both claw and fingertip grip styles, it’s also incredibly durable with Teflon feet and a 60 million click lifespan. IP54 dust and water resistance plus an ASUS antibacterial guard coating will keep the mouse clean and clicking for years to come.

*All bundled peripherals are subject to change without notice. Please check with local vendors for exact offers.

XBOX GAME PASS ULTIMATE
With more publishers and studios featured all the time, Xbox Game Pass Ultimate continues to be the best value in gaming. Activision Blizzard and Bethesda are bringing their best past, present, and future titles to Game Pass at no additional cost. You can also look forward to Persona, a former PlayStation exclusive franchise, and a brand-new game from the iconic game producer Hideo Kojima on the platform soon. ROG and TUF laptops come bundled with a 90-day trial of Game Pass Ultimate, so make sure to take advantage of this incredible library as soon you set up your new gaming machine.

Play over 100 high-quality games with friends on your PC, console, phone or tablet for one low monthly price.* With games added all the time, there’s always something new to play.

*Terms and exclusions apply. Game catalog varies over time, by region, and by device. See xbox.com/gamepass and https://www.ea.com/eaplay/terms, for details. Xbox Cloud Gaming: Streaming limits apply. Requires compatible controller (sold separately), supported device and Xbox Game Pass app; see system requirements. System requirements vary by game; performance scales with higher-end systems.

**The EA logo and Battlefield are trademarks of Electronic Arts Inc. © FIFA is a copyright and/or trademark of FIFA. All rights reserved. Manufactured under license by Electronic Arts Inc. STAR WARS © & TM 2019 Lucasfilm Ltd. All rights reserved.

• 2023 TUF Gaming A16 Advantage Edition_FA617_Sandstorm_Exploded 360 video
• ASUS TUF Gaming A16 Advantage Edition (FA617)
• Unboxing the ASUS TUF Gaming A16 (2023)

Lean. Mean. M3 machine.
MacBook Air sails through work and play — and the M3 chip brings even greater capabilities to the world’s most popular laptop. With up to 18 hours of battery life, you can take the superportable MacBook Air anywhere and blaze through whatever you’re into.

Designed to go places.    
Superlight and under half an inch thin, MacBook Air fits easily into your life and is built with the planet in mind. MacBook Air with M3 is made with 50 percent recycled materials — an Apple first. And all MacBook Air laptops have a durable recycled aluminum enclosure.

Two perfectly portable sizes.
The 13‑inch model is the ultimate on‑the‑go laptop, and the 15‑inch model gives you more space onscreen for multitasking.

Four stellar colours.
Your options are out of this world — and each one comes with a matching MagSafe charging cable.

A chipload of power.
The moment you open your MacBook Air, it’s ready for whatever you throw at it. And no matter how intense the workload, it stays silent thanks to a fanless design. Whether you’re multitasking between apps, editing videos in iMovie, or playing Baldur’s Gate 3 in Game Mode, the M3 chip brings more speed and fluidity to everything you do.

MacBook Air with M3 leverages the incredible AI performance of the Neural Engine to deliver intelligent macOS features that enhance productivity and creativity, including powerful camera features, real-time speech to text, and visual understanding.

And with access to a broad ecosystem of apps that deliver advanced AI features, users can do everything from checking their homework with AI Math Assistance in Goodnotes, to automatically enhancing photos in Pixelmator Pro, to removing background noise from a video using CapCut.

A battery that goes all day. Both MacBook Air with M2 and MacBook Air with M3 provide up to 18 hours of battery life, so you can leave the power adapter at home.    

New to Mac?
If you love iPhone, you’ll love Mac. Mac is designed to be just as easy to learn as iPhone. And whether you’re copying text on your phone to paste on your Mac, chatting with friends in Messages, or locating devices with Find My — when you use Mac with iPhone, they work seamlessly together.

Setup is a breeze.
Easily move files, apps, and more from your old PC or Mac with Migration Assistant. And if you need any help, Apple Support is always just an online chat, phone call, or in‑store appointment away.

Access files anywhere with iCloud.
iCloud lets you store all your photos, contacts, and documents so they’re available on all your devices. Start a to‑do list on your iPhone and check off items on your MacBook Air — and so much more.

Powerful apps built in.
Mac comes with apps like FaceTime, Freeform, Photos, and Keynote that let you get to work creating and collaborating on your next big idea.
    
Mac is built to last.
Made with durable recycled aluminum enclosures, Mac laptops are ready for anything. And free macOS software updates can keep your Mac running smoothly and securely for years to come.

Yep, Mac does that.    
It’s not just MacBook Air. Every Mac is designed to be this easy, powerful, and amazing.

Let’s be clear. It’s brilliant.
The Liquid Retina display on MacBook Air is a sight to behold, with support for 1 billion colours and up to 2x the resolution of comparable PC laptops. Photos and videos pop with rich contrast and sharp detail, and text appears supercrisp for easy reading.

High-definition camera.
Look your best with the 1080p FaceTime HD camera, whether you’re catching up with friends and family or collaborating with coworkers around the globe.

Immersive sound system.
The speakers on MacBook Air support Spatial Audio along with Dolby Atmos, so you can enjoy three-dimensional soundstages for music and movies.

Connections on full display.
The MagSafe charging cable easily attaches and detaches with magnets, preventing any unintended flights. Two Thunderbolt ports let you connect high-speed accessories and charge your Mac. And the headphone jack supports high‑impedance headphones. With the M3 model, you can access Wi‑Fi 6E, which has up to 2x faster throughput compared to Wi‑Fi 6.

Unlock it all with the touch of your finger.
The comfortable and quiet backlit Magic Keyboard comes with full-height function keys and Touch ID, which gives you a fast, easy, and secure way to unlock your Mac and sign in to apps and sites — all at the touch of a finger.

The Creator Z17 HX Studio A14V, equipped with the latest generation of Intel CPU, GPU, MSI's AI-Engine, and MSI's AI-Artist functions, provides an immersive creativity experience tailored for diverse professional creators. Empowered by AI, these laptops enhance your creativity, manifesting your ideas into reality. In this new era, aesthetics are defined by you.

Premium Crafted CNC Precision
The Creator Z17 HX Studio A14V Studio features a sleek and sturdy body in a gorgeous Lunar Gray, crafted from a high-quality CNC uni-body chassis. It perfectly blends modern aesthetics with top-notch performance.

Perfect In Execution
Up to Intel® Core™ i9 processor 14900HX
Unleash supremacy with the formidable Intel® Core™ i9 processor 14900HX, meticulously crafted for the creator experience. Powered by this potent CPU, the Creator Z17 HX Studio A14V can handle any task from daily creative needs or even professional level projects. Elevate your creative journey to unprecedented heights.

Your Ideas, Accelerated By NVIDIA Studio
Creativity that’s all in. NVIDIA Studio is your creative advantage with state-of-the-art RTX GPUs that power top creative apps. Ray tracing delivers hyper-realistic graphics, and the Studio suite of AI-assisted tools take ideas from concept to completion, faster. Studio Drivers provide maximum reliability so you can focus on your next big idea.

Now Even Smarter
MSI Laptops now accelerate work and play even faster and more efficiently than ever before. They come standard with exclusive MSI Intelligent Technology that is capable of providing whole new Intelligent features, taking automatic tuning to a whole new level.

MSI AI Engine
MSI AI Engine is able to detect user scenarios and automatically adjust hardware settings to achieve the best performance. With simple AI tuned modes and resources, you can focus on the important things like creating, work and entertainment. Thanks to AI Noise Cancellation Pro, you still can enjoy crystal clear sound even in a noisy environment.

MSI AI Artist
Generate images directly on your laptop with MSI AI Artist. You can create rich images with shorter prompts and generate words within images. MSI AI Artist offers stunning image composition that results in realistic and amazing visuals. Create and inspire at a whole new level.

Explore Every Detail
Visualize in a new way with True Pixel display. Delivering vibrant images at QHD+ resolution, 100% DCI-P3 (Typical) color gamut, factory-calibrated Delta-E < 2 out of the box accuracy, and True Color Technology. Each panel is Calman verified for out of the box color accuracy. Indulge in the full spectrum of colors.

Unlimited Creativity
The Creator Z17 HX Studio A14V is compatible with the MSI Pen 2, supporting MSI's exclusive Precision Pen Touch technology, enabling a more versatile writing and drawing experience. Its 16:10 golden ratio display and thin bezel, a 95% display ratio, offers maximum visual real estate and fluidity. Let your imagination soar with the touchscreen display.

Vapor Chamber Cooler
With the exclusive Cooler Boost Technology, the brand-new Vapor Chamber Cooler design is a vital part of Creator Z17 HX Studio A14V. The larger heat capacity reduces the noise and temperature, keeping performance stable while using high-demanding software.

Breaking The Boundaries
The Creator Z17 HX Studio A14V provides a 90Whr long-lasting battery and fast-charge technology that adapts to your needs better than ever. Crafted with an ultra-slim 19mm metal chassis, the Creator Z17 HX Studio A14V enhances your productivity, anytime and anywhere.

Connect To All Possibilities
Creator Z17 HX Studio A14V offers a full set of high-performance I/O ports. Thunderbolt™ 4 offers connectivity with state-of-the-art speed and versatility, supporting up to 40Gbps bandwidth with daisy chain capabilities. With SD Express high speed card reader, save more time when transferring your high-quality videos. Creator Z17 HX Studio A14V provides that extra flexibility to save and share your incredible ideas while staying mobile.

MSI Center
For your multi-tasking, the MSI Center takes optimization to the next level with easily adjustable system modes and resources for a wide range of scenarios and needs.

Military-Grade Durability
To pursue the best of the best, the product meets the MIL-STD-810H military standard for reliability and durability. MSI always strives for professionalism with world-leading technology.

• NB_Creator_Z17_HX_Studio_A14V_360video
• Creator Z17 HX Studio A14V

RAISE YOUR GAME. CARRY YOUR SQUAD.
Power up your play
Draw more frames and win more games with the brand new Strix G16 and Windows 11 Pro. Powered by up to a 13th Gen Intel® Core™ i9-13980HX Processor and up to an NVIDIA GeForce RTX 4080 Laptop GPU boasting a max TGP of 175W with Dynamic Boost, be ready to dominate the competition in all of the latest games. Backed up with a dedicated MUX Switch and NVIDIA Advanced Optimus support, the Strix G16 unlocks the true potential of its hardware. With PCIe Gen4x4 SSD storage and up to 32GB of 4800MHz DDR5 RAM, large game libraries and intense multitasking sessions are a breeze for this gaming machine.

Do it all
Power through any game or project with an Intel® Core™ i9-13980HX processor, featuring up to a 65W TDP and a hybrid architecture built from the ground up for Windows 11. With up to 8 Performance cores and 16 Efficiency cores, AAA gaming is flawless and streaming is effortless.

GPU Power Unleashed
Top-tier components require power, especially when it comes to maximizing your GPU’s performance. Powered by NVIDIA DLSS 3, ultra-efficient Ada Lovelace arch, and Max-Q Technologies, the NVIDIA® GeForce RTX™ 4090 Laptop GPU is fully unleashed with a max TGP of 175W with Dynamic Boost.

NVIDIA® Advanced Optimus
With NVIDIA® Advanced Optimus, the laptop can automatically route frames from the discrete GPU directly to the display using a MUX switch, bypassing the integrated graphics. This pathing improves performance 5-10% compared to machines without a MUX Switch, making sure you get the absolute best gaming experience—all without needing touch a single button. This automatic switching also preserves your machine's battery life, as it can dynamically transition between the high power discrete GPU and the lower power integrated GPU. No matter what you’re doing, your machine will switch to the most optimized mode without you having to lift a finger.

Blazing Fast DDR5 Memory
Leveraging the brand new DDR5 standard, enjoy a huge generational performance jump to 4800MHz, with write times 50% faster than DDR4 equipped machines. This ultra fast memory makes all aspects of the laptop feel snappy, from intense gaming to light web browsing.

Better. Faster. Stronger.
Take on even the largest projects with confidence and a PCIe® Gen4 SSD. With raw throughput up to 7000MB/s, massive files and large games will load in the blink of an eye.

GeForce RTX 40 Series Laptops
Beyond Fast for Gamers and Creators

AI-Powered Performance and Lifelike Graphics*
Get a quantum leap in performance in games and creative apps with AI-powered DLSS 3 and enable lifelike virtual worlds with full ray tracing.

Accelerate Your Ideas
NVIDIA Studio takes your creative projects to the next level. Unlock RTX and AI acceleration in top creative apps, NVIDIA Studio drivers for max stability, and a suite of exclusive tools to fast-track your creativity.

Optimized Power and Performance
NVIDIA Max-Q is an advanced suite of AI-powered technologies that optimize your system for peak efficiency. This enables blazing-fast laptops that are thin, quiet, and have amazing battery life.

Game. Stream. Create.
The Strix G series is built from the ground up for gamers — and, of course, game developers. The Strix G16 can run all of the latest game engines, enabling you to unlock your creativity and try your hand at making the next great game. Whether you’re a digital artist, streamer, video editor, or dabble with animation and game development, the Strix G16 has all the horsepower you need to take your creations to the next level. Featuring up to an Intel® Core™ i9 processor and up to an NVIDIA® GeForce RTX™ 40 Series Laptop GPU, complex projects on popular development tools like Unity and Autodesk render in a snap. You have what it takes to be the best on the battlefield, but are you ready to design the next one?

To accommodate such powerful components, the Strix G16’s chassis and motherboard were both redesigned to accommodate our new full-width heatsink, whose fins were moved even closer to the exhaust vents for more efficient cooling. The full-width heatsink is built from three different sections, surrounding the motherboard with densely-packed fins for a total surface area of 174,183mm², a 71% increase from the 2022 Strix G15. This design maximizes the available pathing for hot air to escape the machine and drastically increases overall airflow.

Finally, most gaming laptops have a dual fan cooling system, but the G16 was able to push the performance envelope even further with the introduction of a third fan that helps keep the GPU and VRAM cool. Paired with seven heatpipes and Conductonaut Extreme liquid metal on both the CPU and GPU*, the G16’s cooling system is a marvel of engineering.

*Conductonaut Extreme liquid metal is applied to the GPU on models with an RTX™ 4080 GPU only

You can’t beat the enemy if you don’t see them coming. The Strix G16 has ultra-fast panel options for every scenario, making sure you’ll never miss a moment. For the first time ever, this 16-inch machine offers a QHD 240Hz Nebula display. A 16:10 panel with 500 nits of brightness, 100% DCI-P3 coverage and 3ms response times, the Strix G16 has pixel-perfect precision even in the most frenetic firefights. The Strix G16 is also available with a Full HD 165Hz panel, with each option offering fantastic color, Dolby Vision, Adaptive-Sync support, and an 90% screen-to-body ratio for a stellar gaming and viewing experience.

Designed to Win.
Built for Victory.
The Republic of Gamers was built by those who love to play video games. All ROG designs come with gamers in mind, from the chassis, lighting integration, software controls, and macro functions. These ROG exclusive design features not only give you a competitive advantage, but they make sure you never blend in with the crowd.

KEYBOARD
PRESS THE ATTACK
The difference between victory and defeat can be separated by a single keystroke, so the Strix G16 has a full-size keyboard designed to secure the win. Overstroke technology offers sublime work and play, reducing key actuation and improving responsiveness. Built with gamers in mind, the keyboard features spaced function keys for intuitive identification and dedicated hotkeys for quick access to essential commands. Large arrow keys allow for more accurate control in the heat of battle. A larger touchpad means easier tracking across all of your applications, while per-key RGB lighting lets you choose from millions of colors on every key for endless customization. You can also create game specific layouts via Armoury Crate, making every game feel unique.

Dedicated hotkeys
Dedicated gaming hotkeys sit just above the left side of the keyboard for quick access to the volume and mic mute controls, operating modes, and Armoury Crate. They are also fully customizable, and can be programmed to launch apps, set as a function key, or used as a macro. The Strix G16 has all the tools you need for victory.

Overstroke technology
Exclusive ROG Overstroke technology registers keypresses earlier in the stroke, enabling a more responsive experience for serious gaming and work. Triggering earlier means faster, effortless inputs with greater accuracy.

Large touch pad
Improve everyday comfort and usability with a 10% larger touchpad, and new for 2023, the G16’s touchpad also comes with a glass coating for a more premium feel. More space means greater precision along with more comfortable hand movements and gestures while you’re navigating. Despite still being a 15-inch chassis, the G16 also now includes a touchpad-based NumberPad, giving you even more options when using your device.

ID DESIGN
COLORIZE YOUR LIFE
Not every gamer is the same, so the Strix G16 comes in two colors to better reflect your sensibilities. For a more stealth look, the classic Eclipse Gray keeps the true power of your machine under wraps. For those who enjoy making a statement, Volt Green is a bold choice that stands out from the crowd.

Subtle detailing
The Strix G16’s pixel art accents have been redesigned for 2023, giving the chassis more flavor and flair, while still being easily identifiable as an ROG machine from across the room.

Bold accents
For added visual interest, the Strix G16 also features a paint specking pattern above the rear exhaust ports. Inspired by graffiti art and the cyberpunk aesthetic, even casual passersby will notice that the Strix G16 has more attitude than other gaming machines.

Stun at every angle
Thoughtful details set this laptop apart from the competition. Our 360° design philosophy puts subtle but distinctive elements across every part of the machine. The dot matrix design splashed across the lid cuts down to meet cross-hatched vents beneath the base. An expansive rubberized grip holds the laptop firmly in place and makes it easier to carry. Typographic elements around the trim subtly show off your ROG pride.

Studio-quality Sound
Dual Dolby Atmos-powered speakers create an authentic sound stage for your games. Hi-Res audio ensures you hear your music in the same quality it was recorded. Two-Way AI Noise Cancelation processes both incoming and outgoing audio to filter any errant background noises, making sure that your calls, chats and streams come through without distraction.

Two-way Ai Noise Cancelation
Our advanced Two-Way AI Noise Cancelation technology runs on the CPU, which frees up the GPU to hit higher FPS. It works with any input device and also with downstream connections, letting you remove noise from both your own mic input and from incoming feeds. Noise-canceling settings can even be customized per program, filtering specific apps like voice chat without affecting game audio you want to remain untouched.

Immersive Sound
Richer audio draws you more deeply into gameplay and media. Virtual 5.1.2-channel surround sound powered by Dolby Atmos enhances spatial immersion with more nuanced, layered sound effects that you can optimize with specially tuned preset modes for movies and games.

All Day Endurance
The Strix G16 is ready to go the distance. Featuring a 90Wh battery, the laptop can easily browse the web for hours away from the wall before needing a recharge. For flexibility on the go, USB Type-C charging is supported up to 100W. When charging using the supplied 330W power adapter, the G16 can recharge from zero to 50% in just 30 minutes.

Stay Connected
In modern multiplayer games, a stable internet connection is imperative. The Strix G16 is ready to join the fight with a dedicated RJ45 port, as well as the latest Wi-Fi 6E wireless standard. On Wi-Fi 6E supported networks, enjoy access to the newest wireless band, free from clutter and interference from your home’s other wireless devices, ensuring you never lag out again.

When you need to plug into the big screen, the dedicated GPU powers an HDMI 2.1 port for the latest TVs and monitors, increasing total bandwidth from 18 to 48Gbps, and supporting up to 4K 120Hz and 8K 60Hz content. Two USB Type-C ports allow for plenty of connectivity—one for DisplayPort and power delivery, and a second with Thunderbolt 4 support.

Gear Up and Game
Upgrade your Strix G16 in Volt Green & Eclipse Gray with a stealthy bundle. Travel with confidence with the ROG backpack and ROG Impact mouse. The kit also comes with our low profile 100W adapter for ultimate portability and minimal weight.

*Bundled peripherals may vary according to regions. Please check with local vendors for exact offers.

Xbox Game Pass Ultimate
Discover your next favorite game
Play over 100 high-quality games with friends on your PC, console, phone or tablet for one low monthly price.* With games added all the time, there’s always something new to play.

*Terms and exclusions apply. Game catalog varies over time, by region, and by device. See xbox.com/gamepass and https://www.ea.com/eaplay/terms, for details. Xbox Cloud Gaming: Streaming limits apply. Requires compatible controller (sold separately), supported device and Xbox Game Pass app; see system requirements. System requirements vary by game; performance scales with higher-end systems.

• 2023 ROG Strix G16_G614JIJVJUJJJZ_Eclipse Gray_360 Exploded View​
• 2023 ROG Strix G16/18 - RAISE YOUR GAME. CARRY YOUR SQUAD. | ROG

Work from anywhere with the world’s most intelligent and secure business laptops sustainably designed for productivity on the go.

Maximum performance and scalability    
Enable maximum productivity in more places and additional built-in hardware security with Intel vPro®, running on 13th Gen Intel® Core™ U-series or P-series​ processorsFast response time and improved performance with optional DDR5 memory up to 64GB

Advanced thermals with new larger fans that keep your device cool and quiet

NVIDIA® MX550 discrete graphic card options accelerate your laptop performanceNext-gen batteries with ExpressCharge analyze usage to extend run time and charge faster when you need a boost in power. Advanced Charge prevents overcharging to extend battery life

Ultimate security to work from anywhere    
The industry's most secure commercial PCs offering Dell Safe ID, Dell SafeBIOS, fingerprint readers, TPM chip and lock slot options are tested and pass MIL-STD 810H testsIntelligent privacy features from Dell Optimizer help keep sensitive data private

Onlooker detection notifies you when someone is peering at your screen and will texturize your screenLook Away Detect knows when your focus is elsewhere and dims to further protect privacy and save battery lifeExpressSign-in detects your presence and wakes up your system and locks your PC when you walk away

Innovating with sustainability    
Our most sustainable commercial PC developed with 64% more recycled and renewable plastics by weight than our previous generation models Made with 18% recycled and renewable plastic

100% recycled and renewable packaging with multipack options for even less wasteInnovative use of bio-based, ocean-bound and post-consumer recycled plastics throughout your device

Created for combining forces
Intelligent audio removes background noise on both ends of the call, while Voice Quality Monitoring hones in on the speakerEnhanced FHD+IR camera developed to reflect and accentuate your reality with picture-perfect accuracy

Work from anywhere with outstanding battery life and choice of various battery options up to 54Whr

Experience uncompromised connectivity
Available Wi-Fi 6E and 4G LTE or 5G options make sure you’re always connected at the industry’s fastest speedsExpressConnect joins the best available network, prioritizes conferencing apps and delivers fast data and video downloads with the world's first simultaneous multi-network connectionQuickly connect to peripherals with a broad range of ports including 2x USB Type C Thunderbolt™ 4.0 and HDMI 2.0

Work with incredible views
Optimized 16:9 screen with optional battery saving and low blue light display to maximize performance and keep your eyes comfortableWide array of panel choices including optional FHD Non-Touch 400 nit panel and FHD Touch 250 nit panel

New premium clickpad with improved size, feel, noise for better productivity

Dell Optimiser    
Intelligence built around you - Automatically personalise and boost the performance of your Latitude and its entire ecosystem with Dell Optimiser, an AI-based optimisation software that learns and responds to the way you work

Personalised Performance - From pairing to charging, intelligence and machine learning elevate productivity by automating performance features across your entire ecosystem

Intelligent Collaboration - Get Dell's most intelligent collaboration experience with smart audio conferencing, connectivity and productivity features all in one software

Safe, Secure and Manageable - With Dell Optimiser, optimisation and data collection follow a stringent process to ensure your privacy and security, designed to improve your PC experience continually. With modular installation, easily set up and customise Dell Optimiser features    

Modern Workforce Solutions
Accelerate anywhere work experiences by modernizing how you deploy, manage and support devices with PC as a Service. Leverage both the built-in protections of the industry's most secure commercial PCs and software protections for advanced threats to help ensure a trusted workspace under a predictable price per month.

Windows 11 Pro - designed for hybrid work.
The most productive and secure version of Windows yet—but simple for IT.

ProSupport
Get 24x7 proactive, automated support and onsite service when you need it with Dell ProSupport. Let our team give you back valuable time so you can take care of business.     

ProSupport Plus
Get anytime priority access to expert support with AI-driven predictive analytics and Accidental Damage Service to protect against drops, spills, surges and more.

Expand your Chromebook’s potential
The 12th Gen Intel Core i3 Processor in this Chromebook Plus offers more than just a performance score, advancing real-world computing and delivering efficient multi-tasking.         

More power, so you can do more
Do more with Chromebook Plus. Double the speed. Double the memory. Double the storage. Plus AI-powered Google features to power your workforce and unleash your organization’s creativity.

Crystal clear video calls, powered by AI
Optimize your organization’s video conferences and virtual meetings with a 1080p webcam and built-in video tools that automatically enhance clarity and lighting, cancel noise, and blur backgrounds. Employees can mute their mic and turn off the camera with one click for added security and convenience.

The apps you need to make magic
With the built-in Google Photos app on your Chromebook Plus, get enhanced features like the AI-powered Magic Eraser that easily removes unwanted distractions and an HDR effect to enhance brightness and contrast. You can also make high-quality movies with a few easy clicks using new movie creation tools.

Access your files, online or off
Employees can work offline anywhere and everywhere with File sync. File sync on your Chromebook Plus keeps your Google Docs, Sheets and Slides always accessible.
     
Designed to be seen
This large-screen Chromebook features a Full HD 15.6” narrow bezel display with an anti-glare coating that lets users stay productive even in bright conditions. Navigation can be made easier and more convenient with its optional touchscreen display.

All day energy. All day doing.
DTS Audio and a fast-charging battery with 10 hours of battery life make this 15-inch Chromebook Plus perfect for on-the-go mobile workers. Take it just about anywhere without needing its adapter with high-quality audio from the two upward-facing speakers.

Complete connectivity
Boost your productivity with features such as an optional backlit keyboard, Wi-Fi 6E, Bluetooth 5.1, a built-in HDMI port, a USB 3.2 Gen1 Type-A port, dual USB 3.2 Gen1 Type-C ports.

Stylishly rugged
Worry less about your device and focus on your work. This high-performance Chromebook Plus has independently verified MIL-STD-810H military-grade durability.

ChromeOS
Deploy, manage, and secure your devices with Chrome Enterprise Upgrade. Chrome Enterprise Upgrade unlocks the built-in business capabilities of ChromeOS. Drop ship devices directly to employees ready to be signed in with zero-touch enrollment.

Chrome Enterprise Upgrade
Chrome Enterprise Upgrade simplifies the way you run your business. Cut costs, simplify operations, reduce security risks, and greatly lower required IT resources by being able to deploy, update and manage all your devices at any scale.

Zero-touch enrollment
Featuring zero-touch enrollment, IT departments will be able to drop ship ChromeOS devices that will be automatically enrolled into enterprise administration as soon as the user connects to the internet.

Designed for sustainability
Featuring recycled materials, sustainable packaging and an energy-efficient design, this Chromebook Plus embodies the spirit of our Earthion initiative to reduce waste across the lifetime of the device.

Less plastic waste in the ocean
We use recycled ocean-bound plastic in the OceanGlass touchpad of this Chromebook Plus. The touchpad gives you a sleek, glass-like tactile feel as your fingers scroll across its surface.

Conserve natural resources
Our molded pulp packaging uses recycled paper, cardboard, and other natural fibers, offering greater sustainability benefits than traditional plastic and Styrofoam packaging.

The next phase of evolution is here: dive into the world of games in cyberpunk style, flex your sci-fi fashion, and outplay your opponent with revolutionary hardware. Incorporating a futuristic mechanized exterior design, the Cyborg 15 A12U is built to be the most ground-breaking, avant-garde gaming laptop.

SEE THROUGH DESIGN
The translucent parts on the keyboard and chassis, allows you to see through parts of the internals. With cybernetic-like trims and language from top to bottom, the Cyborg 15 reimagine what the future entails.

CHARACTER DESIGN BY CONCEPT ARTIST PAUL CHEPTEA
MSI collaborated with Romanian concept artist Paul Cheptea to create the cyberpunk-style concept character "C15". Specialized in sci-fi and cyberpunk-themed artwork creation, Paul's works are heavily inspired by Blade Runner and Dune, and he has participated in the production of well-known games such as Battlefield series. The wild, beautiful imagination and vision he has on cyberpunk-style arts are a perfect match to Cyborg 15. "C15" is the exact incarnation of Cyborg 15: A sleek-shaped, mechanized body with full capabilities.

"C15", YOUNG CYBORG FIGHTER IN PURSUIT OF TRUE IDENTITY
In year 2045, A.I. robots and cybernetic technologies have evolved to an unprecedented level. As they become more self-aware, human and robots are divided into forces against each other.

A young man codenamed “C15”, who works for a human authority’s special force against robots, undertook cybernetic augmentations and become a cyborg.

REINVENTING MULTI-CORE ARCHITECTURE
Cyborg 15 A12U equips the latest 12th Gen. Intel® Core™ i7-12650H processor, features with performance and efficiency cores, providing unprecedented boost in multitasking works and heavy games.

GEFORCE RTX 30 SERIES LAPTOPS
THE ULTIMATE PLAY
NVIDIA® GeForce RTX™ 30 Series Laptop GPUs power the world's fastest laptops for gamers and creators. They're built with Ampere—NVIDIA's 2nd gen RTX architecture—to give you the most realistic ray-traced graphics and cutting-edge AI features like NVIDIA DLSS. Plus, Max-Q Technologies unleash the power of AI to make thin, high-performance laptops that are faster and better than ever.

MAX FPS. MAX QUALITY.
POWERED BY AI
Get a performance boost with NVIDIA DLSS (Deep Learning Super Sampling). AI-specialized Tensor Cores on GeForce RTX GPUs give your games a speed boost with uncompromised image quality. This lets you crank up the settings and resolution for an even better visual experience.

As augmentations gets heavier, he started to feel the central commander and leader of AI robots, seems to be summoning him, and oddly it feels no stranger to him…

Man or machine? C15 chose to leave the special force, and took on a path to find out.

MORE IMMERSIVE
EXPERIENCES
Ray tracing simulates how light behaves in the real-world to produce the most realistic and immersive graphics for gamers and creators. GeForce RTX 30 Series has 2nd generation RT Cores for maximum ray tracing performance.

OPTIMIZED POWER
AND PERFORMANCE
NVIDIA Max-Q is a suite of technologies powered by AI that optimize laptops to deliver high performance.

SMOOTH, SLEEK MOTIONS
Capture every movement with the sharp and smooth 144Hz IPS-Level display.

NEXT-GEN COOLING FOR NEXT-GEN GAMING
New CPU & GPU Shared-Pipe design enables real-time heat dissipation balancing between CPU & GPU for improved efficiency. In conjunction with MSI exclusive thermal grease, ensuring maximum performance under extreme gaming.

AT THE LEADING EDGE OF SPEED
Faster memory read/write speed on DDR5 memory, which leads to accelerated performance across every aspect of this laptop.

ACCLERATE THE GAME
Delivering up to 7.88 GB/s bandwidth,PCIe Gen.4 SSD on Cyborg 15 A12U makes tasks from large games to heavy-load projects a breeze to load.

LARGER TOUCHPAD
Enjoy a boundless-like touch exeprience with the 32% larger touchpad size. It's exquisitely center-positioned to make sure it stays out of your palm's way when playing games.

ELEVATE YOUR AUDIO
Experience and listen to audio the way it was intended and share it with Nahimic in-game 3D surround & Sound Sharing via Bluetooth.

GET ALL THE BUFFS
The exclusive MSI Center helps you control and customize your MSI laptop the way you want.

MSI APP PLAYER
Console Mode provides console-like experience to laptop with intuitive design for mainstream game wireless controllers.

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Equipped with up to an AMD Ryzen™ 7 Processor, the incredibly lightweight and thin Modern 15 B7M simply slips into your bag so you stay productive and entertained wherever you go. Its amazing power will always keep going and helps you get things done, just like your creativity.

Vibrant Design
Forget the ordinary, embrace the Modern.
With its unique, thin and sleek design, the Modern 15 B7M comes with a smooth finish that packs a powerful punch.

Steal the Show
Classic Black styled in its mysterious charm and Star Blue like walking under the starry night sky. With the Modern Series, you will represent the vanguard and to lead stylish whenever, wherever, and however you want.

Advance Your Experience
The latest AMD Ryzen™ 7030 Series Processors are here. The Modern Series is equipped with up to AMD Ryzen™ 7 Processors delivers refreshing speed and lightweight portability on multitasking, multimedia editing and casual gaming. Enjoy lightning-fast responsiveness and efficient performance for all your passions at work and play.

Ultra Thin and Light
Weighing in at only 1.75kg and a height of 19.9 mm, the ultra-light and ultra-slim Modern 15 B7M is both portable and stylish - so you can take it with you wherever you go. Keep up with your fast-paced lifestyle with the Modern's extreme mobility.

Tap. Click. Swipe.
The Modern 15 B7M with its enlarged touchpad, smooth and responsive fingertip control lets you maximum your productivity on the go. The 180° lay-flat and Flip-n-Share function allows you to one click share your screen for a more effective workspace. The optimized 1.5mm key travel makes for a more ergonomic typing experience. Thanks to a full-size backlit keyboard, you can also work in dark environments.

Bring You Closer to The Sound
When you enjoy music with the Modern Series, you will experience sound the way it’s meant to be heard. With the ability to support up to 24bit / 192kHz sampling, hear audio the way it was truly intended.

Extraordinary Wireless Experience
The latest Wi-Fi 6E delivers stunning speed while keeping the network smooth and stable even when sharing the network with numerous users. With its outstanding throughput and low latency, you can always enjoy smooth streaming of online videos, or transfer large files in an instant.

All the Ports You Need
The Modern 15 B7M provides all the ports you need: USB-A, USB-C, microSD, and HDMI™. You can charge while connecting devices simultaneously.

MSI Center Pro
For your multi-tasking, the MSI Center Pro takes optimization to the next level with easily adjustable system modes and resources for a wide range of scenarios and needs.

Military-Grade Durability
To ensure the best of the best, the product meets the MIL-STD-810G military standard for reliability and durability. MSI always strives for professionalism with world-leading technology.

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The new Pulse 15 B13V comes with a stronger Sci-fi style outlook. Just like the valiant warriors of the Tribe of Dragon, the Pulse series is about to rule the galaxy with the ultimate pulsating power!

INTO THE NEXT GENERATION
UP TO INTEL® CORE™ i7-13700H PROCESSOR
The 13th Gen. Intel® Core™ i7 processor is here. With improved hybrid core architecture, up to 6 Performance-cores and 8 Efficient-cores, for better multitasking works and running demanding games.

GEFORCE RTX 40 SERIES LAPTOPS
BEYOND FAST
NVIDIA® GeForce RTX™ 40 Series Laptop GPUs power the world’s fastest laptops for gamers and creators. Built with the ultra-efficient NVIDIA Ada Lovelace architecture, they bring a quantum leap in performance with AI-powered DLSS 3 and enable lifelike virtual worlds with full ray tracing. Plus, the Max-Q suite of technologies optimizes system performance, power, battery life, and acoustics for peak efficiency.

AI-POWERED PERFORMANCE
AND LIFELIKE GRAPHICS*
Get a quantum leap in performance in games and creative apps with AI-powered DLSS 3 and enable lifelike virtual worlds with full ray tracing.

RAY TRACING
HYPERREALISTIC. HYPERFAST.
The Ada architecture unleashes the full glory of ray tracing, which simulates how light behaves in the real world. With the power of RTX 40 Series and third-gen RT Cores, you can experience incredibly detailed virtual worlds like never before.

OPTIMIZED POWER AND
PERFORMANCE
NVIDIA Max-Q is an advanced suite of AI-powered technologies that optimize your system for peak efficiency. This enables blazing-fast laptops that are thin, quiet, and have amazing battery life.

REVOLUTIONARY COOLING FOR NEXT-GEN GAMING
Dedicated thermal solutions for the CPU and GPU with up to 5 heat pipes. By enlarging the internal diameter of the thermal pipe and using MSI exclusive thermal grease to ensure maximum performance under extreme gaming.

BLAZING FAST AND SMOOTH DISPLAY
Our gaming laptops tailor-made and highly optimized for gamers. The display comes with a high refresh rate and smooth visuals, allowing you to experience the next level of gaming.

LIGHT UP WITH GAMING STYLE
The Pulse Series is equipped with a 4-Zone RGB Keyboard with the lightened WASD and specially-designed keycaps. Enjoy the colorful light that shines like pulse energy giving you an immersive gaming experience with style!

HIGHER BANDWIDTH. LOWER LATENCY.
Get a head start. The Pulse Series supports both PCIe Gen 4 SSD and DDR5 Memory.

THE WAY MUSIC SHOULD BE
Immerse yourself in lossless music and enjoy the premium sound quality with Hi-Resolution Audio.

NEXT LEVEL AUDIO IMMERSION
Experience and listen to audio the way it was intended and share it with Nahimic in-game 3D surround & Sound Sharing via Bluetooth.

THE NEW STANDARD OF CONNECTION
The Wi-Fi 6 is 3x faster than Wi-Fi 5, designed to deliver the lightning fast gameplay, the best streaming, and the most immersive communication experience.

GET ALL THE BUFFS
The exclusive MSI Center helps you control and customize your MSI laptop the way you want.

PLAY MOBILE GAMES AS CONSOLE WITH CONTROLLER
Console Mode provides console-like experience to laptop with intuitive design for mainstream game (wireless) controllers.

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Step up performance. Not size
Pro-level performance combines with true mobility in this amazingly sleek and powerful laptop. Stay productive wherever you're working with integrated or discrete graphics and processor, AI-enhancing webcam and audio, and a stunning display—everything you need to collaborate and manage projects anywhere.

Upgrade to pro-level performance
Say goodbye to lags and crashes with faster responsiveness on projects. With an Intel® processor and integrated or discrete graphics you can open large files and run pro apps simultaneously for speedy multitasking and productivity.

Work all day. Anywhere
Starting at 3.88 lbs, our most mobile ZBook is made to move. With a long lasting battery the sleek yet durable device is small enough to fit in your bag so you can stay productive anywhere. This is high performance workstation power on the go.

Connect. Communicate. Collaborate
Collaborate effectively with ZBook Firefly. The AI enhanced auto-framing 5MP camera offers improved image quality even in low light, and AI Noise Suppression software blocks background noise so you can seamlessly connect from almost anywhere.

Immerse in your work
The more you can see, the more you can do. The 16:10 aspect ratio reduces the need to scroll by showing 11% more vertical content than a 16:9 aspect ratio display. See more of your programs and apps you use every day.

Windows 11
Work anywhere without compromising on performance or security with Windows 11 powered by HP's collaboration and connectivity technology.

Intel® Core™ i7 processor
Run several CPU–heavy programs simultaneously without sacrificing performance with an Intel® Core™ i7 processor.

HP Z Turbo Drive High-speed Storage
Work without limits in any location with local PCIe storage that’s up to 6x faster than SATA SSD, and up to 21x faster than traditional HDD storage.

HP Fast Charge
Ultra-fast recharge takes you from zero to 50% charge in just 30 minutes.

Spill-resistant Keyboard
Accidents happen - which is why we designed our keyboard with a drain hole, so minor spills flow out the bottom for easy cleanup.

Industry-leading security features
Advanced security features come standard. System safeguards like HP Sure Start – the industry's first self-healing BIOS – mean your device is locked down tight, so your data and identity are too.

Focused firepower streamlines and elevates the core Windows 10 Pro gaming experience in the ROG Strix G17. With up to a powerful AMD Ryzen™ 9 5900HX CPU and GeForce RTX™ 3070 GPU, everything from gaming to multitasking is fast and fluid. Go full-throttle on esports speed with a competition-grade display up to 300Hz/3ms, or immerse in rich detail on a WQHD 165Hz/3ms panel. Adaptive-Sync makes gameplay ultrasmooth, while advanced thermal upgrades help you stay cool under pressure. No matter what your game is, you can achieve your perfect play.

DESIGN
ATHLETIC APPEAL
Sporty aesthetics in three distinct colors take your look to the next-level. Stealthy Original Black and cool Eclipse Gray personas show off your gaming style. Play anywhere on a chassis that’s up to 5% smaller and more portable than previous generations. Subtle cut-outs and icons adorn the exterior and even add intrigue to the bottom of the laptop, setting the system apart at any angle. Illuminate your environment with Aura Sync accents that shine from the metallic ROG logo, across the backlit keyboard, to the wraparound light bar.

Light ‘em up
Illuminate your life in RGB. A redesigned light bar increases the density of LEDs to create a more refined underglow beneath the chassis. Personalize your Aura Sync settings to set the ideal gaming mood across an entire ecosystem of compatible devices.

Sporting good looks
From its aluminum-capped lid to its textured base, this laptop blends everyday durability with athletic style. The metal top resists knocks and bumps while also enabling slimmer bezels. The plastic palm rest stays cooler to the touch for more comfortable marathon gaming sessions. And the crosshatched grip along the bottom stays planted while playing and makes the chassis easier to grab on the go.

Smaller size
The new Strix series packs serious gaming power into a more portable chassis. For 15” models, the footprint is 7% smaller than the previous generation, while 17” versions are 5% smaller. The trim and streamlined chassis makes it easier than ever to jump in-game anywhere. It also enables an 85% screen-to-body ratio with superslim bezels that make gameplay more immersive.

Bigger touchpad
Improve everyday comfort and usability with an active touchpad area that’s 85% larger than previous generations. More space means greater precision along with more comfortable hand movements and gestures while you’re navigating. The glass pad is coated in a matte finish that adds strength with a silky smooth feel.

PERFORMANCE
GAMING GREATNESS
The latest processors team up to take down gaming, multitasking, and more. NVIDIA graphics up to a GeForce RTX™ 3070 GPU deliver smooth frame rates, while up to an overclockable AMD Ryzen™ 9 5900HX CPU powers through heavy lifting. Armed with up to 32GB of high-performance DDR4-3200 RAM, you can game, stream, and switch gears seamlessly. Up to 1TB of NVMe SSD storage accelerates load times for games and apps, and a second M.2 slot lets you add another drive to expand your collection.

*Tested on ROG Strix G17 with NVIDIA® GeForce RTX™ 3070 graphics card, AMD Ryzen™ 9 5900HX processor, and 32GB DDR4 RAM.

DISPLAY
PRECISION SPEED
Choose between high-refresh displays to customize your gaming experience. Go for esports excellence with up to a 300Hz/3ms gaming panel that offers tournament-level speed. Marvel at detail-rich visuals with a 165Hz WQHD display that deftly balances refresh rate and resolution. Both panels deepen immersion with Adaptive-Sync technology that eliminates screen tearing and minimizes stuttering. Super-narrow bezels frame your view, minimizing distractions to keep you locked in the scene.

COOLING
CUTTING-EDGE COOLING BOOSTS PERFORMANCE
Keep a low profile with quieter, more effective cooling. Liquid metal thermal compound pulls more heat away from the CPU. Arc Flow fans spin 84 blades each with a new design that pushes more air with less turbulence. Air flows through up to 4 heatsinks and fan outlets to rapidly expel heat. These and other improvements allow ROG Boost to overclock the GPU in Turbo mode, and they open up extra thermal headroom to pursue even higher GPU clocks and also overclock the CPU.
*Liquid metal’s impact on CPU temperatures varies based on the workload

LIQUID METAL
THERMAL COMPOUND

AUDIO
IMMERSE IN CRYSTAL CLEAR SOUND
Twin Smart Amp* speakers fire sound directly at you to maximize clarity. Put on headphones to experience virtual 5.1.2-channel surround sound powered by Dolby Atmos, and be at the center of the action. Two-Way AI Noise-Cancelation removes unwanted noise from incoming and outgoing audio, making your team chat, streaming, and other communications crystal clear.

BATTERY
LIVE LONGER
Unplug and do more on the move with a high-capacity 90Wh battery. Extend your battery life away from wall sockets with Type-C charging from compatible power packs. For everyday activities like web browsing and streaming video, you can work off a smaller USB-C adapter up to 100W and travel even lighter with a single charger for your laptop and phone.
50% in 30 mins
Fast charging
Technology

KEYBOARD
STRIKE WITH PRECISION
Precision and instinct define the desktop-inspired keyboard. Five dedicated hotkeys put frequently used controls within reach, so you can make quick adjustments while staying in the flow of the action. Bigger, isolated arrows, and well-spaced function keys let you navigate more intuitively and accurately. Highlight crucial commands with per-key RGB lighting. Punch in your inputs worry-free with durable key switches built to withstand over 20 million presses.

AURA SYNC
AURA SYNC LETS YOUR PERSONALITY SHINE
Dim the lights and let Aura Sync take center stage. Illumination across the keyboard filters up through clear edges around the keys, and optional per-key RGB lets you highlight critical commands for quick navigation. Customizable colors extend into the light bar wrapped around three edges of the chassis, highlighting your setup with underglow. Add your favorite Aura Sync devices to make a matching environment all your own. Set the mood for immersive play. Link effects to in-game events. Show your true colors with a personalized experience.

CONNECTIVITY
RELIABLE WI-FI 6 NETWORKING
Game at gigabit speeds where compatible connections are available with Wi-Fi 6 (802.11ax). It boosts peak interface bandwidth , increases efficiency and reliability on crowded networks, and offers lower latency for less lag in-game. ROG RangeBoost enhances reception by evaluating the signal strength of four internal antennas and then picking the best pair to use for your location, minimizing dead spots and increasing range by up to 30%.

I/O port
COMPREHENSIVE CONNECTIVITY
Power up your setup with a versatile selection of I/O ports. Hook up next-gen devices at Gen 2 speeds via the USB 3.2 Type-C™ with DisplayPort™ 1.4 and USB Power Delivery. Three Type-A USB 3.2 Gen 1 ports are ready for your favorite gaming gear, while HDMI 2.0b lets you connect a 4K monitor or TV at up to 60Hz. The key ports are strategically positioned at the back to keep cables out of your space.

SOFTWARE
ARMOURY CRATE
ROG Armoury Crate unifies system and lighting controls to put essential settings at your fingertips in a single utility. You can easily define and customize Scenario Profiles that automatically make adjustments when you launch your favorite titles.

BUNDLES
GEAR UP AND GAME
Upgrade your Strix G17 experience with two bundle options. The Electro Punk set coordinates looks across matching components, including the ROG Strix Go Core Electro Punk headset, ROG Strix Impact II Electro Punk gaming mouse, ROG Sheath Electro Punk mouse pad, and bold ROG Electro Punk backpack. For stealthier style, you can also bundle our Impact gaming mouse and black ROG backpack. All bundles feature an ROG GC21 external camera that captures Full HD footage at 60 FPS, plus a Type-C charger with 100W USB Power Delivery.

*Bundled peripherals may vary according to regions. Please check with local vendors for exact offers.

Lean. Mean. M3 machine.
MacBook Air sails through work and play — and the M3 chip brings even greater capabilities to the world’s most popular laptop. With up to 18 hours of battery life, you can take the superportable MacBook Air anywhere and blaze through whatever you’re into.

Designed to go places.
Superlight and under half an inch thin, MacBook Air fits easily into your life and is built with the planet in mind. MacBook Air with M3 is made with 50 percent recycled materials — an Apple first. And all MacBook Air laptops have a durable recycled aluminum enclosure.

Two perfectly portable sizes.    
The 13‑inch model is the ultimate on‑the‑go laptop, and the 15‑inch model gives you more space onscreen for multitasking.

Four stellar colours.    
Your options are out of this world — and each one comes with a matching MagSafe charging cable. 

A chipload of power.    
The moment you open your MacBook Air, it’s ready for whatever you throw at it. And no matter how intense the workload, it stays silent thanks to a fanless design. Whether you’re multitasking between apps, editing videos in iMovie, or playing Baldur’s Gate 3 in Game Mode, the M3 chip brings more speed and fluidity to everything you do.

MacBook Air with M3 leverages the incredible AI performance of the Neural Engine to deliver intelligent macOS features that enhance productivity and creativity, including powerful camera features, real-time speech to text, and visual understanding.

And with access to a broad ecosystem of apps that deliver advanced AI features, users can do everything from checking their homework with AI Math Assistance in Goodnotes, to automatically enhancing photos in Pixelmator Pro, to removing background noise from a video using CapCut.

A battery that goes all day. Both MacBook Air with M2 and MacBook Air with M3 provide up to 18 hours of battery life, so you can leave the power adapter at home.     

New to Mac?
If you love iPhone, you’ll love Mac. Mac is designed to be just as easy to learn as iPhone. And whether you’re copying text on your phone to paste on your Mac, chatting with friends in Messages, or locating devices with Find My — when you use Mac with iPhone, they work seamlessly together.

Setup is a breeze.
Easily move files, apps, and more from your old PC or Mac with Migration Assistant. And if you need any help, Apple Support is always just an online chat, phone call, or in‑store appointment away.

Access files anywhere with iCloud.
iCloud lets you store all your photos, contacts, and documents so they’re available on all your devices. Start a to‑do list on your iPhone and check off items on your MacBook Air — and so much more.

Powerful apps built in.
Mac comes with apps like FaceTime, Freeform, Photos, and Keynote that let you get to work creating and collaborating on your next big idea.
     
Mac is built to last.
Made with durable recycled aluminum enclosures, Mac laptops are ready for anything. And free macOS software updates can keep your Mac running smoothly and securely for years to come.

Yep, Mac does that.
It’s not just MacBook Air. Every Mac is designed to be this easy, powerful, and amazing.

Let’s be clear. It’s brilliant.
The Liquid Retina display on MacBook Air is a sight to behold, with support for 1 billion colors and up to 2x the resolution of comparable PC laptops. Photos and videos pop with rich contrast and sharp detail, and text appears supercrisp for easy reading.

High-definition camera.
Look your best with the 1080p FaceTime HD camera, whether you’re catching up with friends and family or collaborating with coworkers around the globe.

Immersive sound system.    
The speakers on MacBook Air support Spatial Audio along with Dolby Atmos, so you can enjoy three-dimensional soundstages for music and movies.
     
Connections on full display.
The MagSafe charging cable easily attaches and detaches with magnets, preventing any unintended flights. Two Thunderbolt ports let you connect high-speed accessories and charge your Mac. And the headphone jack supports high‑impedance headphones. With the M3 model, you can access Wi‑Fi 6E, which has up to 2x faster throughput compared to Wi‑Fi 6.

Unlock it all with the touch of your finger.
The comfortable and quiet backlit Magic Keyboard comes with full-height function keys and Touch ID, which gives you a fast, easy, and secure way to unlock your Mac and sign in to apps and sites — all at the touch of a finger.

Thin and ultra-light, it features a 360-degree hinge, a touch screen and a long-lasting battery, so you can work your way, wherever you are. As one of our fastest Galaxy books to date, the Galaxy Book3 360 makes multitasking easier than ever. Meanwhile, stunning display and audio features ensure your content always looks and sounds its best, from a Super AMOLED Display to Dolby ATMOS Sound and two 2W stereo speakers.